Question 1

What solutions does GSDSI offer beyond raw data?

Accepted Answer

GSDSI packages its data across ten solution areas: audience targeting, CTV attribution and measurement, B2B prospecting, alternative data for finance, fraud and risk scoring, competitive benchmarking, site selection and trade-area analytics, identity resolution, supply-chain intelligence, and privacy-safe measurement. Each solution combines the underlying data feeds with the methodology, joins, and cohort-sizing guidance needed to operationalize it.

Question 2

How does location intelligence power audience targeting and measurement?

Accepted Answer

Location signals from the 700M+ global mobility panel and 26M+ U.S. POI catalog let marketers build custom visitation audiences (store visitors, competitor visitors, category-event attendees) and measure campaign lift against those same audiences. Closed-loop attribution uses device-level join keys between media exposure (CTV/ACR, MAID) and physical visitation, with minimum-cohort thresholds enforced to protect individual privacy.

Question 3

Can GSDSI data support alternative data for finance use cases?

Accepted Answer

Yes. Hedge funds, private equity firms, and corporate strategy teams use GSDSI mobility data, CPG purchase signals, email-receipt graphs, and CTV exposure feeds as alternative data inputs for earnings prediction, channel checks, market-share tracking, and competitive monitoring. Historical depth runs back to 2019 across the core mobility and digital panels, supporting backtesting and event-study analysis.

Question 4

What CTV attribution capabilities does GSDSI provide?

Accepted Answer

GSDSI operates a CTV/ACR panel of ~13–14M unique CTV IDs per month with ~15K+ compressed log files per day. Impression-level exposure data joins deterministically to the identity graph for cross-device attribution, and to the mobility panel for physical-world conversion measurement. Use cases include reach and frequency analysis, incremental-lift studies, and household-level cross-screen measurement.

Question 5

How long does it take to operationalize a GSDSI solution?

Accepted Answer

Typical timelines: data sample delivered within 2 to 3 business days of scoping call; commercial SOW signed within 2 weeks; production feed live in customer environment (Snowflake, S3, BigQuery, SFTP) within 1 to 2 weeks of SOW. Solution-specific methodology support — custom cohort builds, lift-study design, attribution model tuning — is included in the licensing engagement.

Data Solutions for Audience, Measurement, and Risk

Solutions (7)